Ben Winters
Ben Winters
The Challenge:
The legacy UI for the Specialty Rx questionnaire relied on free-form text fields, which frequently led to critical data errors and typos. This created a high-friction experience for patients and internal teams. The goal was to replace this with a structured, intuitive interface allowing users to manage medications and allergies seamlessly across web and mobile platforms.
My Role:
As the Senior UX Designer, I led the end-to-end design strategy for this “zero-to-one” feature. I was responsible for architecting the first type-ahead search and medication management experience within the Specialty vertical, ensuring it integrated flawlessly in to the existing CVS digital ecosystem.
The Action:
Eliminated data entry errors by replacing free-form fields with a custom type-ahead search functionality, for both responsive web and native app environments.
Solved for complex user flows, including the ability to add, edit, and remove sensitive medical data while designing for edge cases and error scenarios.
Audited existing UI components to determine technical feasibility and ensured 100% UI consistency by presenting to the Design Council.
Orchestrated alignment across a cross-functional team, including Content Specialists, Accessibility experts, Product Owners, and Engineering, to secure final stakeholder buy-in.
Led the Design QA phase post-handoff to ensure the final production build maintained pixel-perfect fidelity and functional accuracy.
The Impact:
Successfully launched the first structured data collection tool for Specialty Rx at CVS, establishing a new pattern for future questionnaire experiences.
Dramatically reduced the potential for user error and typos, leading to cleaner data collection for pharmacy fulfillment.
Delivered a unified, accessible experience that feels native to the existing CVS Specialty platform, regardless of device.